The icare Discovery Centre and Imaginarium in Sydney is designed for collaboration between staff and customers
as well as creating rich customer experiences. The Discovery Centre encourages the flow of ideas with mobile furniture, writable surfaces, and touch digital displays for content sharing and annotation. The configurable lighting can change to create different moods and environments. In contrast, the Imaginarium is a room designed to promote customer discovery, bespoke experiences and information journeys. Using touch, icare customers can interigate the three vertical digital displays or the large video wall to read specific content or play a wide range of videos. Audio can be isolated to each screen or played throughout the entire space to create a truly immersive experience.