David \u2013<\/b> Adrian, there is a situation that can be so disheartening. Let me paint this picture for you. You\u2019ve gone to the trouble of investing hundreds of thousands, if not, millions of dollars in new technology for your organisation. Okay. You\u2019ve spoken to the experts; you\u2019ve looked at all the great technology options; you\u2019re convinced that what you’re implementing is the right choice. But for some reason, the people just aren\u2019t using the technology. Why is that?<\/p>\n
<\/p>\n
Adrian \u2013<\/b> So, we\u2019ve boiled it down to three simple reasons. The first one is that sometimes the technology is too hard to use. I used to have these big headphones and to play music, I would have to pair with my phone and do all the stuff on my phone to make sure it synced up. But if you look at Apple Air Pods, all you have to do is open the case. It syncs automatically and you can play music straight away.<\/p>\n
<\/p>\n
David \u2013<\/b> Oh okay! So, eliminating the steps is probably the key there, isn\u2019t it? You\u2019ve got to be asking those \u201cHow\u201d questions. \u201cHow are you going to be using the technology? \u201cHow many steps are there to use that system? Is it two, three, four, or five?\u201d And the more steps involved, the worse the experience. People aren\u2019t going to adopt that technology. It\u2019s too hard. You need to reduce those steps right down to one, maximum two. This requires minimal training and all of a sudden people are just going to get right into using that technology.<\/p>\n
<\/p>\n
Adrian \u2013<\/b> Absolutely, Dave. The second reason is a mismatch of technology. Sometimes people want something, when really, they need something else. I get asked these kinds of questions. People are like \u201cI\u2019m going to go travelling, I want to buy a camera\u201d or \u201cI\u2019ve just had a baby; I want a camera\u201d and they ask me what camera to get and I keep telling them \u201cYou don\u2019t need a camera. You already have a really great camera on your phone\u201d.<\/p>\n
<\/p>\n
David \u2013<\/b> Oh, I see. So, this is sort of, a case of doing the proper \u201cNeeds Analysis and Discovery\u201d, isn\u2019t it? If you don\u2019t do that, if you don\u2019t ask the right questions, \u201cWhy do you need this?\u201d, \u201cWhat do you need that technology for?\u201d If you don\u2019t ask people those \u201cWhy and What\u201d questions, you could be making some mistakes. That simple example, if you kept asking \u201cWhy do you need that camera?\u201d, \u201cWhy do you need that?\u201d \u201cWhat are you going to use it for?\u201d, you would\u2019ve found that they don\u2019t actually need it. It would\u2019ve been a wasted investment.<\/p>\n
<\/p>\n
Adrian \u2013<\/b> Yeah, absolutely. So, the third reason is actually quite a hard one to explain. Adoption is a bit of an emotional decision. You can do everything right, like you\u2019ve said, hire the right experts, involve the right people in the design process, but people still won\u2019t adopt the technology. An analogy I would like to use is people paying for things with their phone. Some thought this concept was going to take over the world but, in reality, only 1% of people use their phone to pay for things.<\/p>\n
<\/p>\n
David \u2013<\/b> Yeah, Adrian, this is a classic. We, as people, need to like something. We also need to trust it. They\u2019re two big barriers and if you can\u2019t overcome those barriers, it\u2019s difficult for people to uptake new technology. I\u2019ll give you a tip of what we find really works well in commercial projects. It’s a Proof of Concept. This means taking the time before a major project to get some new technology in, put it in a part of the building and invite people to come and work with it, test it out, get comfortable with it, and give some feedback. They will overcome that trust barrier and, if you listen to their feedback on user experience, you\u2019ll be able to tweak the technology to a point where people like it. You\u2019ll then overcome the uptake barrier and your adoption is going to go through the roof.<\/p>\n
<\/p>\n
Adrian \u2013<\/b> Thank you so much for watching. We\u2019re confident that when you follow these three steps, people will be more willing to adopt the new technology in your next project.<\/p>\n","protected":false},"excerpt":{"rendered":"
David \u2013 Adrian, there is a situation that can be so disheartening. Let me paint this picture for you. You\u2019ve gone to the trouble of investing hundreds of thousands, if not, millions of dollars in new technology for your organisation. Okay. You\u2019ve spoken to the experts; you\u2019ve looked at all the great technology options; you\u2019re … <\/p>\n