{"id":515,"date":"2019-03-25T18:30:37","date_gmt":"2019-03-25T07:30:37","guid":{"rendered":"https:\/\/wordpress-235684-782445.cloudwaysapps.com\/?p=515"},"modified":"2022-05-30T17:34:03","modified_gmt":"2022-05-30T07:34:03","slug":"how-cutting-edge-technologies-can-be-applied-to-commercial-av","status":"publish","type":"post","link":"https:\/\/www.konnectus.com.au\/how-cutting-edge-technologies-can-be-applied-to-commercial-av\/","title":{"rendered":"How Cutting edge technologies can be applied to commercial AV"},"content":{"rendered":"

David –<\/strong> So, Adrian today we\u2019re going to be talking about two technologies that are out there in the market reasonably cutting edge, I guess we could say. Facial Recognition and also Voice Control. And we just want to explore how those technologies can be applied or potentially applied in the future to commercial AV applications.<\/a><\/p>\n

Let\u2019s talk about Voice Control. Obviously, a lot of us would have heard about Amazon Alexa, Google Home. They are basically, in our face all the time, in our ears all the time, the commercials just bombarding us. It\u2019s clearly a strong emerging trend. Yeah. I can\u2019t ignore, I guess, and neither can you. We have to accept it. It\u2019s in our lives. And I think you\u2019ve already got some of these technology in your own home, don\u2019t you? Can you tell us about that?<\/p>\n

Adrian –<\/strong> That\u2019s correct. My wife got me Alexa for my birthday, and it was something that I was pestering her for pretty regularly.<\/p>\n

Alexa has been great. When you go to a fridge and say \u201cOh my gosh, I forgot milk. Alexa add milk to my shopping list.\u201d Recently, we also have a newborn baby and to track her feeding schedule, every time she feeds, my wife just says \u201cAlexa, I\u2019m feeding now\u201d. And what that does is, every time we open the Alexa app, it keeps a track of all the things that we\u2019ve said. It\u2019s like our personal little assistant. And I can turn on my lights, \u201cAlexa, turn on the lights downstairs\u201d, or \u201cAlexa, play jazz downstairs\u201d and it\u2019s starting to learn our different tendencies of the way we talk and all that other stuff. It\u2019s been fantastic.<\/p>\n

David –<\/strong> I see. So, it\u2019s learning about you specifically? Correct. The occupants of that home? Yeah. And it\u2019s, sort of, adapting and I guess the margin for error gets smaller, and smaller, and smaller as it gets to know you. Is that how it works?<\/p>\n

Adrian –<\/strong> Yeah, that\u2019s true.<\/p>\n

David –<\/strong> Okay, perfect! And we\u2019ve seen big AV companies<\/a> like Crestron, and AMX now integrating with those products from Google and Amazon as well. So, in those residential applications, we might have Crestron control system, or AMX control system, controlling all the lights, and the blinds, and the music, and the other audio-visual elements<\/a>. You can now use it with voice commands, can\u2019t you?<\/p>\n

Adrian –<\/strong> Correct. I\u2019m not sure in a commercial environment though if it\u2019s as applicable. That\u2019s because when I say things like \u201cAlexa, add this to my shopping list\u201d and it doesn\u2019t understand what I\u2019m saying, it\u2019s only my wife who\u2019s laughing at my pronunciation. However, when I\u2019m in front of managers or more senior level staff, it might be a bit unnerving when you\u2019re doing a presentation and you can\u2019t get the system going because it doesn\u2019t understand what you\u2019re saying.<\/p>\n

David –<\/strong> Right. I guess if we\u2019re applying this technology to commercial environments now, there are a few things we need to be aware of that maybe aren\u2019t quite there yet. Obviously public space is not a controlled environment. So, the technology is dealing with lots of different people all the time.\u00a0 And so, it\u2019s hard to adapt, isn\u2019t it? Hard to reduce that margin fairly like what we were talking about. People say things in different ways, don\u2019t they? People might say \u201cTurn the TV on\u201d to try to get it working, and then others will say \u201cLet\u2019s just jump to put my presentation on\u201d and they\u2019re trying to do the same thing maybe but the commands are different, so the system could be confused.<\/p>\n

Adrian –<\/strong> Yeah. So, my wife, her father is Filipino and whenever he comes to our house, he always says \u201cOpen the lights\u201d. Whereas most people say turn the lights on and off, he says open and close the lights and Alexa never understands what he\u2019s saying.<\/p>\n

David –<\/strong> Oh well, that\u2019s a classic example of what could go wrong. But I think the technology is fantastic, would you agree? Clearly, the future is for this technology to be in commercial environments such as a workplace or any other areas. But, maybe, not quite yet ready. So, just some things to be aware of there.<\/p>\n

Adrian –<\/strong> Yeah. Imagine in the future we just have to say, \u201cCall David Allara\u201d and it calls you straight away. It turns on the screen. It turns on the video conferencing codec. Gets the camera zoomed in on you and it saves you all those buttons but like you said, it\u2019s not quite there yet. So, we can look forward to that.<\/p>\n

David –<\/strong> And then the other technology, Adrian, I wanted to talk about is Facial Recognition. We see this in security. It\u2019s been around for a while in security and obviously extremely useful in that specific area or application. It would be interesting to talk about how that technology could be put into other different environments and see if it\u2019s useful or not. Yeah. One example is Digital Signage Wayfinding<\/a>. I think we know in commercial Digital Signage, Facial Recognition is now starting to being used more and more.<\/p>\n

Adrian –<\/strong> Absolutely. So, Samsung and NEC, specifically, are specifically manufacturers that are really pushing Facial Recognition. There\u2019s applications such as logins but one really powerful one that I tend to agree with, is screens that are now looking at us, the consumers. And whenever we\u2019re in retail stores, now their screens are looking at our age and their looking at our gender.<\/p>\n

So, the advertisements that are on those screens are actually based on who we are. A kid would be more receptive to an advertisement about a toy or a video game, whereas a female will be more inclined to pay attention to something from Forever 21 or stores like that, I suppose.<\/p>\n

David –<\/strong> Yeah, okay. So, this is a bit of a win-win here. We\u2019re saying if you own that Digital Signage platform, you, all of a sudden, have the power to command more revenue from your advertisers and say \u201cListen company, I can guarantee that I\u2019m going to get your advertisement on the screen at the right time in front of your key target audience almost every time\u201d and that\u2019s worth a lot of money.<\/p>\n

Advertisers are going to pay a lot more money for that type of guarantee than the traditional of \u201cIt might get to the right people at the right time. Just put it on and hope\u201d. So, huge win there for both the companies who own the platforms and also the advertisers that advertise on those platforms. Isn\u2019t it? Absolutely. There, we can see technology is really helping those types of companies in those applications. That\u2019s already here, isn\u2019t it? Yeah. It\u2019s a great return of investment for both. It\u2019s already here that technology, isn\u2019t it?<\/p>\n

Adrian –<\/strong> Absolutely, yeah.<\/p>\n

David –<\/strong> And what about it in the office, we talked about this just offline, you were saying that Facial Recognition to login? Can you tell us about that a little bit more?<\/p>\n

Adrian –<\/strong> Some laptops have had a bit of a clunky Facial Recognition to login and they\u2019re still developing it but what they are now starting to put is that technology in Meeting Rooms as well. Okay. Sometimes, people get scared when they go into Meeting Rooms. The applications are not quite the same as what\u2019s at their workstation. Yeah. And what they\u2019re doing is bridging that solution of using your face to log in at your workstation and using your face to log in in the Meeting Room, and there, the user interface looks exactly the same. So, it\u2019s no different moving between them. You don\u2019t need to login and log out. It just uses your face.<\/p>\n

David –<\/strong> Well, that\u2019s powerful. I suppose you could link that to back end systems as well, like Room Booking systems. \u00a0So, if you book a Meeting Room with a video conference call to a group of participants, you just walk in, you get recognised, the call starts. Amazing! However, it sounds like there could be a little bit of work on the back end to get this up and running. Would that be fair?<\/p>\n

Adrian –<\/strong> A substantial amount of work in the back end. Now, with us, regularly we just have to log in with the username and password but now you need to have the entire biometric formula for each person\u2019s face and each staff member. Even on boarding the staff is now becoming a much more extensive process.<\/p>\n

David –<\/strong> Okay. Definitely another one to look for in the future but just be weary there\u2019s a lot of work to get that up and running. Not just dive into it. You need a forward plan. Is that a fair statement?<\/p>\n

Adrian –<\/strong> Yeah, absolutely. Alright.<\/p>\n

David –<\/strong> Well Adrian, thanks mate. That is very informative. Two great technologies: Facial Recognition and Voice Control. We\u2019ll be looking forward to seeing those in the near future in commercial applications.<\/p>\n","protected":false},"excerpt":{"rendered":"

David – So, Adrian today we\u2019re going to be talking about two technologies that are out there in the market reasonably cutting edge, I guess we could say. Facial Recognition and also Voice Control. And we just want to explore how those technologies can be applied or potentially applied in the future to commercial AV … <\/p>\n

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